{"id":12337,"date":"2018-02-14T08:55:31","date_gmt":"2018-02-14T07:55:31","guid":{"rendered":"https:\/\/icr-evolution.com\/blog\/como-aplicar-en-empresas-el-aprendizaje-social-o-social-learning\/"},"modified":"2021-11-18T16:58:23","modified_gmt":"2021-11-18T15:58:23","slug":"what-is-social-learning-and-how-to-apply-it-in-your-company","status":"publish","type":"post","link":"https:\/\/www.icr-evolution.com\/en\/blog\/what-is-social-learning-and-how-to-apply-it-in-your-company\/","title":{"rendered":"How to apply Social Learning in companies?"},"content":{"rendered":"

Very often, the field of learning and, in particular, the education sector, suffer from a certain slowness in adapting to the new training needs of today’s world.\u00a0<\/strong>However, in the business environment, by its very nature, there is greater flexibility and reaction capacity to take advantage of new approaches or tools that may be useful to acquire and transmit knowledge. It is at this point that so-called social learning<\/strong> can find a prominent place and deliver outstanding results<\/strong>.<\/p>\n

What is social learning?<\/strong><\/h2>\n

The theory of social learning<\/a> comes to indicate that the different skills and behaviors typical of a certain sector can be acquired through the observation and imitation of others<\/strong>, in a certain social context. Therefore, learning would be a cognitive process that can develop in this social context from the simple observation of other people’s behaviors.<\/p>\n

In short, Social Learning is a process in which the person acquires certain knowledge and experiences through their social interaction<\/strong> with the community in which they are, through a cyclical process of observation \/ repetition \/ improvement.<\/strong><\/p>\n

The importance of social learning in the business context<\/strong><\/h2>\n

Social learning is (or should be) a basic pillar of the operation of any company today; and even more in a contact center, where we must adapt and learn with each client. This is both because of the great benefits that can potentially be obtained from its application, and because the business context constitutes a particularly suitable and fertile environment for its implementation.<\/p>\n

In this sense, we can point out five key elements that make Social Learning a very relevant<\/strong> resource in the business field:<\/p>\n

1. The omnipresence of the digital environment facilitates the generalization of social learning processes<\/h3>\n

Today, it is no longer necessary for people to share the same physical environment to enable the implementation of Social Learning. Tools such as online forums, wikis, blogs, cloud storage applications<\/strong> (such as Dropbox, Google Drive or similar), etc., allow informal learning processes<\/strong> to be successfully transferred to the virtual environment. And all this with lower cost and better results.<\/p>\n

2. Social learning is a prominent factor in increasing employee satisfaction and commitment<\/h3>\n

Without any doubt, having employees firmly committed<\/a> to the company is a basic pillar for the success of any business. In this sense, giving due importance to social learning and the proper management of emotions in the business environment (SEL, Social and Emotional Learning), is a decisive factor to achieve more satisfied, committed employees<\/strong> and with a greater capacity to achieve a good experience with customers, especially in a contact center.<\/p>\n

3. Social learning is a very suitable system for learning non-formalized content and acquiring soft skills.<\/h3>\n

As is already known, the process of acquiring so-called soft skills<\/a> does not usually adapt well to formalized or traditional learning methods. On the contrary, by their very nature, soft skills are perfect for a social learning system, since they are precisely related to communication or interpersonal skills. Thus, some typical examples of soft skills would be leadership, communication, conflict resolution, motivation, creative thinking, etc.<\/strong><\/p>\n

4. By its very nature, socially learned content is considered more relevant by employees.<\/h3>\n

In this sense, everything that is learned through observation and interaction is usually directly applicable to daily work<\/strong>. This can happen given that it is not about abstract or purely theoretical knowledge, but about skills and knowledge necessary for the performance of each specific role<\/strong>. Therefore, its immediate usefulness is more easily perceived by the employee, which increases their motivation and commitment to the learning process.<\/p>\n

5. Social learning has great potential for innovation and transformation of the company.<\/h3>\n

Undoubtedly, Social Learning involves a cumulative and transformative process that is fed back through the daily interaction between company personnel<\/strong>. Thus, it contributes to creating an environment of continuous learning and improvement in which the fact of sharing knowledge becomes part of the daily routine of the company. In a contact center this is a very important aspect, since the knowledge learned through the experiences of various agents of the center can be shared and applied to the rest, thus improving the quality of the service.<\/p>\n

 <\/p>\n

How to promote social learning within the company?<\/h2>\n

When promoting Social Learning strategies in the business environment, it is interesting to take into consideration a series of factors that can help their implementation:<\/p>\n