{"id":21559,"date":"2023-11-15T08:13:55","date_gmt":"2023-11-15T07:13:55","guid":{"rendered":"https:\/\/icr-evolution.com\/blog\/we-addes-instagram-to-evolution-4-reasons-to-use-it-for-customer-service\/"},"modified":"2023-12-20T18:04:09","modified_gmt":"2023-12-20T17:04:09","slug":"instagram-4-reasons-to-use-it-for-customer-service","status":"publish","type":"post","link":"https:\/\/www.icr-evolution.com\/en\/blog\/instagram-4-reasons-to-use-it-for-customer-service\/","title":{"rendered":"We added Instagram to EVOLUTION: 4 reasons to use it for Customer Service"},"content":{"rendered":"<p><a href=\"https:\/\/youtu.be\/cYw8_hOlf8U?si=2txT-E06poIDDsU-\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-20400 size-medium\" src=\"https:\/\/icr-evolution.com\/wp-content\/uploads\/2023\/11\/Frame-98-2-300x169.png\" alt=\"por qu\u00e9 integrar instagram para atenci\u00f3n al cliente\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.icr-evolution.com\/wp-content\/uploads\/2023\/11\/Frame-98-2-300x169.png 300w, https:\/\/www.icr-evolution.com\/wp-content\/uploads\/2023\/11\/Frame-98-2-1024x576.png 1024w, https:\/\/www.icr-evolution.com\/wp-content\/uploads\/2023\/11\/Frame-98-2-768x432.png 768w, https:\/\/www.icr-evolution.com\/wp-content\/uploads\/2023\/11\/Frame-98-2.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>What do you do when you are not 100% sure about buying a product or contracting a service? You search on Instagram. You send a message to the company, a person responds immediately and clears up your doubts. Ready, it&#8217;s time to buy. <strong>Sounds easy, right? <\/strong>Unfortunately, there are still few companies that have incorporated Instagram for customer service. Or at least that they have managed it successfully. Read on! We will tell you here why you should enter the Instagram world.<\/p>\n<p>At ICR Evolution we develop <a href=\"https:\/\/icr-evolution.com\/en\/\" target=\"_blank\" rel=\"noopener\">contact center solutions<\/a> that substantially improve the experience between organizations and their clients. To make this happen, we have recently incorporated the social network Instagram to the channels available in our <strong>contact center and call center software<\/strong>. In addition to being a plus for building brand awareness, Instagram also adds brand credibility, storytelling, communicates values and allows the company to show itself in a way that is close to the audience.<strong> But there are still 4 more reasons!<\/strong><\/p>\n\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-1b05ccbb-0d49-4d07-b885-5f357da7f979\">\n\t\t<span class=\"hs-cta-node hs-cta-1b05ccbb-0d49-4d07-b885-5f357da7f979\" id=\"1b05ccbb-0d49-4d07-b885-5f357da7f979\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/20121242\/1b05ccbb-0d49-4d07-b885-5f357da7f979\" >\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-1b05ccbb-0d49-4d07-b885-5f357da7f979\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/20121242\/1b05ccbb-0d49-4d07-b885-5f357da7f979.png\"  alt=\"New call-to-action\"\/>\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(20121242, '1b05ccbb-0d49-4d07-b885-5f357da7f979', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\n<h2>4 reasons to use Instagram for customer service<\/h2>\n<p><strong>1 \u2013 It is in the top 3 social media channels with the highest frequency of use:<\/strong> according to the IAB 2022 annual social media study, WhatsApp, Instagram and Facebook continue to be the social networks with the highest frequency of use (Instagram remains in second position for second consecutive year). <strong>More than 60% of people surveyed said they use Instagram daily<\/strong>, some even more than once a day. That is, you will be where your customers are.<\/p>\n<p><strong>2 \u2013 It is the most used social media channel to search for information before making a purchase:<\/strong> once you have the profile created, it is recommended to put together a strategy so that <strong>communication is organized and constant<\/strong>. You can take advantage of this space to answer frequently asked questions through stories, posts and reels. As a consequence, you relieve the workload of your contact center team and <a href=\"https:\/\/icr-evolution.com\/en\/blog\/burnout-syndrome-in-your-call-center-5-tips-to-avoid-it\/\" target=\"_blank\" rel=\"noopener\">help prevent agent burn out.<\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21445 size-large\" src=\"https:\/\/icr-evolution.com\/wp-content\/uploads\/2023\/11\/firmbee-com-SpVHcbuKi6E-unsplash-1024x680.jpg\" alt=\"why you should use instagram for customer service\" width=\"800\" height=\"531\" srcset=\"https:\/\/www.icr-evolution.com\/wp-content\/uploads\/2023\/11\/firmbee-com-SpVHcbuKi6E-unsplash-1024x680.jpg 1024w, https:\/\/www.icr-evolution.com\/wp-content\/uploads\/2023\/11\/firmbee-com-SpVHcbuKi6E-unsplash-300x199.jpg 300w, https:\/\/www.icr-evolution.com\/wp-content\/uploads\/2023\/11\/firmbee-com-SpVHcbuKi6E-unsplash-768x510.jpg 768w, https:\/\/www.icr-evolution.com\/wp-content\/uploads\/2023\/11\/firmbee-com-SpVHcbuKi6E-unsplash-1536x1020.jpg 1536w, https:\/\/www.icr-evolution.com\/wp-content\/uploads\/2023\/11\/firmbee-com-SpVHcbuKi6E-unsplash-2048x1360.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>3 \u2013 It is a powerful sales tool:<\/strong> 40% of the people interviewed by IAB declare that social media have influenced their final purchase of products\/services, <strong>especially women and those under 40 years of age.<\/strong> Furthermore, as <a href=\"https:\/\/icr-evolution.com\/en\/omnichannel\/\" target=\"_blank\" rel=\"noopener\">EVOLUTION is an omnichannel, all-in-one platform,<\/a> you will have a 360\u00ba view of each customer&#8217;s history at your disposal. This way, the experience is more satisfactory for both your customers and your agents.<\/p>\n<p><strong>4 \u2013 Fundamental for young people, but transversal to many generations:<\/strong> data says that young people between 18 and 24 years old are the ones who spend most hours connected to Instagram. However, WhatsApp, YouTube, Instagram and X are the most transversal with respect to generation Z, alpha and millennials. That is, the audience is not limited to one age group.<\/p>\n<p>And we can continue with the benefits, there are thousands! <a href=\"https:\/\/youtu.be\/cYw8_hOlf8U?si=A2GbCGv-zBHW1zbN\" target=\"_blank\" rel=\"noopener\">Here we tell you more about the integration of Instagram and EVOLUTION<\/a>. Send us a message if you want more information, let&#8217;s talk!<\/p>\n\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d793e1e-1ace-47e1-8f96-a5f867f4c532\">\n\t\t<span class=\"hs-cta-node hs-cta-0d793e1e-1ace-47e1-8f96-a5f867f4c532\" id=\"0d793e1e-1ace-47e1-8f96-a5f867f4c532\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/20121242\/0d793e1e-1ace-47e1-8f96-a5f867f4c532\" >\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-0d793e1e-1ace-47e1-8f96-a5f867f4c532\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/20121242\/0d793e1e-1ace-47e1-8f96-a5f867f4c532.png\"  alt=\"New call-to-action\"\/>\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(20121242, '0d793e1e-1ace-47e1-8f96-a5f867f4c532', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>What do you do when you are not 100% sure about buying a product or contracting a service? You search on Instagram. You send a message to the company, a person responds immediately and clears up your doubts. Ready, it&#8217;s time to buy. Sounds easy, right? Unfortunately, there are still few companies that have incorporated [&hellip;]<\/p>\n","protected":false},"author":100015,"featured_media":20398,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[97,98],"tags":[],"class_list":["post-21559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-icr-evolution-news","category-news-in-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 reasons to use Instagram for Customer Service - ICR Evolution<\/title>\n<meta name=\"description\" content=\"There are few companies that have incorporated Instagram for customer service. 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